Journalists present an issue, but they do not tell others how to feel about the issue. Journalists serve as an intervening public by carrying a message to the public. There have probably been times where you have read a story about a company have developed an opinion of that company based on the information presented.
Do any of the following names sound familiar, Ida Tarbell, Bob Woodward, or Carl Bernstein? Even if these names do not sound familiar, you are probably familiar with their work. Ida Tarbell wrote The History of the Standard Oil. Not only did this exposé bring down the Standard Oil Company, it also helped bring about the U.S. antitrust actions against the company. Woodward and Bernstein were responsible for the exposing the Watergate Scandal.
As you can see by the work of these journalists, journalists can serve as a big influence on public opinion of a person and/or company. Tarbell, Woodward, and Bernstein presented issues. Readers decided how to feel about the issues.
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