Saturday, February 26, 2011

The Hyperlocal Market

Tomorrow's News, Tomorrow's Journalist (TNTJ), a blog for young journalists, focused on hyperlocal news during February. This got me thinking about the element of proximity in news writing. People always search for relevance, interest, and usefulness. I think this is why hyperlocal news succeeds.

If an event is happening in someone's own backyard, then they are more inclined to find out more about it. I've had the opportunity to work on some hyperlocal news. It gives a young journalist the opportunity to get his/her feet wet by going after the story.

Most young journalists will not have the opportunity to travel abroad to get international news firsthand like more seasoned journalists. However, traveling through one's own local area can provide more stories that your audience will find relevant, interesting, and useful.

Feel free to leave comments below or to visit TNTJ to discuss hyperlocal news (TNTJ February: The Value of Hyperlocal to Young Journalists).

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